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Why Most People Fail In eCommerce | Nicole Cappelleri
eCommerce
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February 9, 2023

WHY MOST PEOPLE FAIL IN ECOMMERCE

Two years of being a full-time entrepreneur in e-commerce have taught me a few things. Watching other budding entrepreneurs struggle - I can see where they are going wrong. Firstly, my business Bella Luck Charms is probably my sixth website and 3rd eCommerce business. I have tried and failed a lot over the years. Here we go… Zero budget = Zero growth I see this all the time. Everyone wants to have a six-figure business and think they can get there by spending no m[...]

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Create or Die If You Want To Succeed In The eCommerce Game | Nicole Cappelleri
Business, eCommerce
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October 11, 2022

Create or Die If You Want To Succeed In The eCommerce Game

Content is king and creating new products is the queen. Basically to succeed in e-commerce you need to be continually in creation mode. The king says entertain the masses. The queen says give them new products. The number one driving force of my business has been creating content. It’s a cliché but true. If you’re not in creation mode you’re in death mode. We try to entertain and dazzle our audience while attracting new customers into the funnel. We feed them professional[...]

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15 things NOBODY tellS you about e-commerce | Nicole Cappelleri
Business, eCommerce
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July 21, 2022

15 Things Nobody Tells You About E-Commerce

Your hands will get ugly and dry packing orders. The Cardboard will suck any natural oil you have left in your once youthful-looking hands.Margins can be slim. Fees and expenses will eat into your product's profits.It's easy to reach 20K a month but not so easy to scale and reach 100K a month.Boxes and packaging are NOT easy to source on Alibaba. You need multiple streams of income and complementary products in your business.Americans love to complain and do chargebacks. Australians never d[...]

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