My business sells Italian lucky charms and amulets. The famous cornicello aka the Italian horn! In Italy, they look like a chilli but they’re actually a bull's horn and you see it a lot in the traditional red colour hence why people call them a chilli! Jewellery is not normally controversial. But our jewellery sometimes stirs some serious emotions in people! Why? It’s the combinations we combine our pendants with. Sometimes we will pair a cornicello and a Madonna pendant. Yes, some[...]
There is so much content, truth and lies out there about being entrepreneur. The passive income freedom propaganda is a well-oiled machine on social media. The truth is an entrepreneur has two lives. The life you see and the life you don’t see. Like everything in life, business has two sides and it’s not all rainbows and fairytales. After many years of being all in and working full-time in eCommerce this is what you see versus what you don’t see: What you see: High cash[...]
Two years of being a full-time entrepreneur in e-commerce have taught me a few things. Watching other budding entrepreneurs struggle - I can see where they are going wrong. Firstly, my business Bella Luck Charms is probably my sixth website and 3rd eCommerce business. I have tried and failed a lot over the years. Here we go… Zero budget = Zero growth I see this all the time. Everyone wants to have a six-figure business and think they can get there by spending no m[...]
Content is king and creating new products is the queen. Basically to succeed in e-commerce you need to be continually in creation mode. The king says entertain the masses. The queen says give them new products. The number one driving force of my business has been creating content. It’s a cliché but true. If you’re not in creation mode you’re in death mode. We try to entertain and dazzle our audience while attracting new customers into the funnel. We feed them professional[...]