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Create or Die If You Want To Succeed In The eCommerce Game | Nicole Cappelleri
Business, eCommerce
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October 11, 2022

Create or Die If You Want To Succeed In The eCommerce Game

Content is king and creating new products is the queen. Basically to succeed in e-commerce you need to be continually in creation mode. The king says entertain the masses. The queen says give them new products. The number one driving force of my business has been creating content. It’s a cliché but true. If you’re not in creation mode you’re in death mode. We try to entertain and dazzle our audience while attracting new customers into the funnel. We feed them professional[...]

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Review - Vicenza Oro | Nicole Cappelleri
Business
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October 3, 2022

Review – Vicenza Oro 2022

Here is everything you need to know about one of the biggest Jewellery Exhibitions in Italy, Vicenza Oro. Held every year for trade only, you can find everything from designers, manufacturers, seminars on trends, luxury jewelry, unbranded jewelry, and more. My sister and I own the online jewelry store Bella Luck Charms. We specialize in Italian Cornicello jewelry and lucky charms. We decided to go and see if we could source some more suppliers and just get a feel for trends, meet people i[...]

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15 things NOBODY tellS you about e-commerce | Nicole Cappelleri
Business, eCommerce
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July 21, 2022

15 Things Nobody Tells You About E-Commerce

Your hands will get ugly and dry packing orders. The Cardboard will suck any natural oil you have left in your once youthful-looking hands.Margins can be slim. Fees and expenses will eat into your product's profits.It's easy to reach 20K a month but not so easy to scale and reach 100K a month.Boxes and packaging are NOT easy to source on Alibaba. You need multiple streams of income and complementary products in your business.Americans love to complain and do chargebacks. Australians never d[...]

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I STARTED A SIX FIGUE BUSINESS DURING THE PANDEMIC | NICOLE CAPPELLERI
Business
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June 18, 2022

I started a six-figure business during the pandemic. This is my story.

I had a dream about mustard seeds. I was working full-time in my 9-5 and not working on any side hustles or creative work. I had been a dead person walking for some time. It was summer in Melbourne, Australia and I had a strange dream about frying mustard seeds for a risotto and it had grilled lamb strips on top? Weird I know. As strange as the dream was I knew it meant something. Like a switch had gone off in my head. I knew I had to get back into business and make my dreams finally come t[...]

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