My business sells Italian lucky charms and amulets. The famous cornicello aka the Italian horn! In Italy, they look like a chilli but they’re actually a bull's horn and you see it a lot in the traditional red colour hence why people call them a chilli! Jewellery is not normally controversial. But our jewellery sometimes stirs some serious emotions in people! Why? It’s the combinations we combine our pendants with. Sometimes we will pair a cornicello and a Madonna pendant. Yes, some[...]
There is so much content, truth and lies out there about being entrepreneur. The passive income freedom propaganda is a well-oiled machine on social media. The truth is an entrepreneur has two lives. The life you see and the life you don’t see. Like everything in life, business has two sides and it’s not all rainbows and fairytales. After many years of being all in and working full-time in eCommerce this is what you see versus what you don’t see: What you see: High cash[...]
Content is king and creating new products is the queen. Basically to succeed in e-commerce you need to be continually in creation mode. The king says entertain the masses. The queen says give them new products. The number one driving force of my business has been creating content. It’s a cliché but true. If you’re not in creation mode you’re in death mode. We try to entertain and dazzle our audience while attracting new customers into the funnel. We feed them professional[...]
Here is everything you need to know about one of the biggest Jewellery Exhibitions in Italy, Vicenza Oro. Held every year for trade only, you can find everything from designers, manufacturers, seminars on trends, luxury jewelry, unbranded jewelry, and more. My sister and I own the online jewelry store Bella Luck Charms. We specialize in Italian Cornicello jewelry and lucky charms. We decided to go and see if we could source some more suppliers and just get a feel for trends, meet people i[...]