I started a six-figure business during the pandemic. This is my story.

I had a dream about mustard seeds. I was working full-time in my 9-5 and not working on any side hustles or creative work. I had been a dead person walking for some time. It was summer in Melbourne, Australia and I had a strange dream about frying mustard seeds for a risotto and it had grilled lamb strips on top? Weird I know.

As strange as the dream was I knew it meant something. Like a switch had gone off in my head. I knew I had to get back into business and make my dreams finally come true.

Two months later the pandemic struck. My sister had lost her job in hospitality and I was all of a sudden thrown into my home office full-time doing data entry for a large company in Australia.

My sister was hungry for something to work on and my business bug was back. Our next venture would be our third Shopify store and my fifth website.

We started searching and brainstorming product ideas. I started another blog which I lost energy for. Explored a hair oil idea had which I abandoned. We thought about self-publishing some pandemic workbooks but I didn’t have the passion for it at the time.

the idea

My sister announced she had found a manufacturer in Italy and she was going to purchase 5K worth of stock. A little hesitant she asked me what she should do. I said go for it!

Bella Luck Charms was born! The first dedicated online store to the Italian Cornicello. What is a cornicello? Read here.

We started Bella Luck Charms with the hope of creating a global brand that no one had ever seen before. Selling the Italian Cornicello jewellery to the world.

Why did this business click while others didn’t

Our business idea was very ‘niche’. Our target market was people with Italian heritage. We knew we could fill up Instagram with Italy content, quotes, the jewellery and patterns. Content is often the biggest problem when building your socials and we had the pandemic, lockdowns, and limitations to deal with at the time.

Which is my next point. The beauty of the pandemic was we were forced to build, create and manage everything ourselves. Work with what you have. Photoshoots were done at home. We were forced to think outside of the box inside of the box of our homes.

We built connections with Italian communities and influencers. Promoting and experimenting with many different accounts and strategies.

We hit our first 1K a month in revenue. Then 5K and then 10K. And the business keeps on growing and so do we!

I can truly say the dream about the mustard was a turning point in my life and I’m proud to say I’m now a full-time online entrepreneur with a business I love!